Krystiana Cornella is pursuing her master’s degree in Mass Communication and Public Relations at The Walter Cronkite School of Journalism and Mass Communication in Arizona. Her passion lies in communicating the message at the heart of a brand. She is developing skills in storytelling, campaign and content strategy, brand analytics, graphic design and journalism. She grew up in Carefree, Arizona in a medical family. Krystiana studied nutritional sciences in undergrad, but decided to change course for graduate school. This decision came about from a simple idea. She wanted to start a women’s t-shirt business that encompassed a personal story with every shirt. This interest in entrepreneurship helped her realize that she loves sharing stories and building brands that generate connection. So, she took the leap and headed to grad school this year in an unknown field. Krystiana loves what she is learning and is excited for all that is to come!